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4.19.18 Creative Director’s Choice: Christopher Skinner of School House praises Apple’s HomePod Ad @ The Drum
Apple’s revitalizing 2018 short-film for HomePod will no doubt ride top of ‘best ad’ lists for years to come. The thoughtfully-choreographed, organically-performed piece does more than depict the relationship between FKA Twigs and her HomePod, Spike Jonze’s hands-on method, physically-captured piece allows Apple to personify its brands’ intangibles...
4.17.18 After Starbucks Had 2 Black Men Arrested, Is the Chain Living Up to Its Stance on Diversity and Equality? @ AdWeek
1.31.18 Bucking the Trend, The Business of Beauty @ The Robin Report
The end of the beauty-retail “starchitect” era is upon us. And nudging it out the door is Christopher Skinner, a buzzy young brand-builder who cut his teeth at LVMH before opening his own agency 18 months ago. Dubbed School House, the fledgling entity has already worked on a slew of high-profile projects, including a dramatic re-imagining of L’Occitane’s Flatiron flagship.
12.4.17 L'Occitane opens redesigned Canadian Flagship @ Fashion Network
French beauty brand L'Occitane en Provence has unveiled a completely redesigned Canadian Flagship boutique in the Yorkdale Shopping Centre in Toronto. The approximately 1600-square-foot flagship was designed by School House and is one of the largest L'Occitane boutiques in the world.
The founder of School House, Christopher Skinner, explained that the store design was approached as “an artistic expression of Provence, served through tactile and digital brand experiences."
11.12.17 New Eve Lom store in Harbour City, Hong Kong @ Retail News
The store opening is the culmination of a collaboration between Eve Lom and NY-based creative branding agency, School House, that first began with a refresh of the brand’s positioning.
Eve Lom was one of the first founder brands in the luxury beauty space; since her entrance more than 30 years ago, the space, much like Hong Kong, has become crowded, causing a shift in the luxury paradigm.